Project: IndieBOOM! Festival
IndieBOOM! is a new streaming film festival that encourages filmmakers to use social media to promote their work. Industry pros curate, but the films with the most views win. The festival needed a site that made the concept clear and made the films easy to watch and share.
I designed a bold logo and colorful branding that communicates the excitement and energy of the festival. I used gallery filters to let viewers easily choose the genre of film they want to watch. Every film has its own page packed with social media sharing and commenting options to encourage more traffic and interaction. I also created buttons encouraging viewers to add the free Roku channel to watch the films on TV.
The first IndieBOOM! Festival was a bonafide hit, with thousands of video hours streamed and excellent site traffic.