Project: Annabella Lwin of Bow Wow Wow
I've been a big fan of iconic new-wave band Bow Wow Wow (I Want Candy) and lead singer Annabella Lwin since the early 80s. When I learned that her former bandmate had replaced with another singer but was still using her image for promotion, I knew her website had a lot of hard work to do.
THE CHALLENGE:
Annabella's previous site was very outdated, and didn't serve her needs as an independent solo artist. She needed an online hub for fans, and for music promoters and bookers to see what she's up to. She also needed to make it very clear that another version of Bow Wow Wow was touring without her, but using her image to sell tickets.
THE SOLUTION:
After consulting with Annabella, I designed a new site from scratch, starting with a warning to fans about the 'fake' Bow Wow Wow. I also added music links, her social media, videos, photos, a discography, press and her performance schedule. I designed new logos for her using classic Bow Wow Wow graphics as inspiration, and I created a photo collage that fans can download as a free desktop wallpaper.
THE RESULTS:
Website traffic has increased significantly, her Facebook page has added over 2,500 new fans, and she is consistently getting great gigs. Most importantly, it is now clear that Annabella's Bow Wow Wow is the one to book. Concert promoters understand that she is the artist fans want to see, not a glorified cover band singing her songs. And Annabella has even thanked me by name in interviews!
THE CHALLENGE:
Annabella's previous site was very outdated, and didn't serve her needs as an independent solo artist. She needed an online hub for fans, and for music promoters and bookers to see what she's up to. She also needed to make it very clear that another version of Bow Wow Wow was touring without her, but using her image to sell tickets.
THE SOLUTION:
After consulting with Annabella, I designed a new site from scratch, starting with a warning to fans about the 'fake' Bow Wow Wow. I also added music links, her social media, videos, photos, a discography, press and her performance schedule. I designed new logos for her using classic Bow Wow Wow graphics as inspiration, and I created a photo collage that fans can download as a free desktop wallpaper.
THE RESULTS:
Website traffic has increased significantly, her Facebook page has added over 2,500 new fans, and she is consistently getting great gigs. Most importantly, it is now clear that Annabella's Bow Wow Wow is the one to book. Concert promoters understand that she is the artist fans want to see, not a glorified cover band singing her songs. And Annabella has even thanked me by name in interviews!
To quote Annabella:
"Thank you so much for all your efforts in creating my new site. I love it and I feel comfort in the knowledge that you are overseeing it."
"Thank you so much for all your efforts in creating my new site. I love it and I feel comfort in the knowledge that you are overseeing it."
