Project: Ed Godwin, Copywriter
THE CHALLENGE:
Ed Godwin is an in-demand freelance advertising copywriter. He had a much older site, but wasn't able to update it himself, so it had become very outdated. He needed a way to keep his portfolio current so potential employers could see his newest work.
THE SOLUTION:
I created a new site for Ed with a clean, simple design that lets his work pop and showcases his talent and experience. The layout can easily accommodate new work samples. Because Ed works on pharmaceutical advertising, I created a password-protected page to comply with corporate privacy guidelines.
THE RESULTS:
Ed has gotten great feedback from his ad agency colleagues and his online portfolio is no longer a source of stress. He couldn't afford to have outdated work be his calling card, so his new site is working hard to make sure he's always working.
Ed Godwin is an in-demand freelance advertising copywriter. He had a much older site, but wasn't able to update it himself, so it had become very outdated. He needed a way to keep his portfolio current so potential employers could see his newest work.
THE SOLUTION:
I created a new site for Ed with a clean, simple design that lets his work pop and showcases his talent and experience. The layout can easily accommodate new work samples. Because Ed works on pharmaceutical advertising, I created a password-protected page to comply with corporate privacy guidelines.
THE RESULTS:
Ed has gotten great feedback from his ad agency colleagues and his online portfolio is no longer a source of stress. He couldn't afford to have outdated work be his calling card, so his new site is working hard to make sure he's always working.
To quote Ed:
“I’ll tell you a secret; I hate self promotion. Which is why I thought doing my website would be painful. But Anthony made it easy. He had ideas and a point of view, but still listened to what I wanted. Him guiding me through all the technical stuff made things go a lot smoother. The fact that he has great creative taste meant my site looks great — and functions so well. Plus, it’s DONE. I love that.”
“I’ll tell you a secret; I hate self promotion. Which is why I thought doing my website would be painful. But Anthony made it easy. He had ideas and a point of view, but still listened to what I wanted. Him guiding me through all the technical stuff made things go a lot smoother. The fact that he has great creative taste meant my site looks great — and functions so well. Plus, it’s DONE. I love that.”
