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Project: Ed Godwin, Copywriter

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THE CHALLENGE:
Ed Godwin is an in-demand freelance advertising copywriter. He had a much older site, but wasn't able to update it himself, so it had become very outdated. He needed a way to keep his portfolio current so potential employers could see his newest work. 
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THE SOLUTION:
I created a new site for Ed with a clean, simple design that lets his work pop and showcases his talent and experience. The layout can easily accommodate new work samples. Because Ed works on pharmaceutical advertising, I created a password-protected page to comply with corporate privacy guidelines. 

THE RESULTS:
Ed has gotten great feedback from his ad agency colleagues and his online portfolio is no longer a source of stress. He couldn't afford to have outdated work be his calling card, so his new site is working hard to make sure he's always working.

To quote Ed:
“I’ll tell you a secret; I hate self promotion. Which is why I thought doing my website would be painful. But Anthony made it easy. He had ideas and a point of view, but still listened to what I wanted. Him guiding me through all the technical stuff made things go a lot smoother. The fact that he has great creative taste meant my site looks great — and functions so well. Plus, it’s DONE. I love that.” ​
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  • Home
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    • My Approach
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