Project: Holly Ricci Copywriter

THE CHALLENGE:
Holly needed her work as a freelance copywriter to be online. She had been wanting a site for years but felt overwhelmed by the prospect of organizing it.
THE SOLUTION:
I helped Holly break down the process into simple steps so she could choose what work she wanted to feature. Because I also have an ad agency background, she trusted my suggestions. And I "gently reminded" her (okay, I bugged her) to keep the process on track. She always wanted to see her name in the style of the Hollywood sign, so I created it for her. It brands her site, and it's a bold image that people remember.
THE RESULTS:
Holly was thrilled to see her site go live. She can now send potential employers one link to an online portfolio that is never out of date.
Holly needed her work as a freelance copywriter to be online. She had been wanting a site for years but felt overwhelmed by the prospect of organizing it.
THE SOLUTION:
I helped Holly break down the process into simple steps so she could choose what work she wanted to feature. Because I also have an ad agency background, she trusted my suggestions. And I "gently reminded" her (okay, I bugged her) to keep the process on track. She always wanted to see her name in the style of the Hollywood sign, so I created it for her. It brands her site, and it's a bold image that people remember.
THE RESULTS:
Holly was thrilled to see her site go live. She can now send potential employers one link to an online portfolio that is never out of date.
To quote Holly:
"I had put off doing my site because it just seemed too daunting. Anthony made the process easy for me and helped me focus on what I needed to do to get it up and running. I love the design and have already updated some of the info myself."
"I had put off doing my site because it just seemed too daunting. Anthony made the process easy for me and helped me focus on what I needed to do to get it up and running. I love the design and have already updated some of the info myself."