Project: Nicotra Law
THE CHALLENGE:
Attorney Rachel Nicotra represents employees who have been treated unfairly. Her old site was very generic and didn't set her apart from every other independent lawyer. She wanted one that didn't look like a cookie-cutter legal website, which are often very cold and corporate.
THE SOLUTION:
After meeting with Rachel and researching attorney websites, I came up with a brand that made her practice stand out. Colorful, diverse illustrations make the site friendly and approachable for people who might be intimidated by the idea of contacting a lawyer about topics like discrimination, harassment or unpaid wages. I also put a rotating series of client testimonials on the homepage to reinforce how good Rachel is.
THE RESULTS:
Rachel was very pleased that I pushed for a non-traditional look and feel for her site. She also used graphics from the site on her Facebook page to extend her brand into social media.
To quote Rachel:
“I hired Anthony to rebrand my website and design my business cards. I really enjoyed working with Anthony. He was always open to my questions/suggestions and ideas and changed course in response. He also completed the project on time and was clear, upfront, and extremely reasonable with his pricing. I plan on using Anthony again for further rebranding.”
Attorney Rachel Nicotra represents employees who have been treated unfairly. Her old site was very generic and didn't set her apart from every other independent lawyer. She wanted one that didn't look like a cookie-cutter legal website, which are often very cold and corporate.
THE SOLUTION:
After meeting with Rachel and researching attorney websites, I came up with a brand that made her practice stand out. Colorful, diverse illustrations make the site friendly and approachable for people who might be intimidated by the idea of contacting a lawyer about topics like discrimination, harassment or unpaid wages. I also put a rotating series of client testimonials on the homepage to reinforce how good Rachel is.
THE RESULTS:
Rachel was very pleased that I pushed for a non-traditional look and feel for her site. She also used graphics from the site on her Facebook page to extend her brand into social media.
To quote Rachel:
“I hired Anthony to rebrand my website and design my business cards. I really enjoyed working with Anthony. He was always open to my questions/suggestions and ideas and changed course in response. He also completed the project on time and was clear, upfront, and extremely reasonable with his pricing. I plan on using Anthony again for further rebranding.”
